Dr. Denis Ikachoi

PhD in Mass Communication from Jomo Kenyata University of Agriculture & Technology)

Lecturer, Communication and Public Relations

Email: This email address is being protected from spambots. You need JavaScript enabled to view it., Mobile: +254 700348936

Research interest: Development Communication Theories, Interpersonal Communication.




Book Chapters

Ikachoi, D. C. (2012). African media systems: Agenda Setting or building? Critique and Application of Communication Theories.  Ekeanyanwu, N.M., Ngoa, S.N. & Sobowale, I. A. (Eds). Ota, Ogun State: Covenant University Press, Nigeria. (pp 259-274). ISBN 978-37963-9-9.

Ikachoi, D. C. (2011). Evaluating journalism training in Kenya: A critical challenge for higher learning institutions in the era of professionalism and new media technologies. Journalism and New Media Technologies in Africa.  Biakolo, .E., Tsaaior, J.T., Tam-George, A., & Agina, A. (Eds). Lagos: Centre for Black and African Arts and Civilization.  (pp.242-256) ISBN 978-978-8406-87-7.

Journal Articles

Ikachoi, D. C., Mberia, H.K. & Ndeti, N. (2016). An investigation of the extent of use of social media by undergradaute students at St. Augustine University of Tanzania, Mwanza Campus. Global Journal for Research Analysis. Volume 5 Issue 10, October 2016. (pp.206-208).

Ikachoi, D.C., Mberia, H.K. & Ndeti, N. (2015). Self-esteem as a mediator between social media and communication skills: A case study of undergraduate students at St. Augustine University of Tanzania, Mwanza Campus. International Journal of Scientific and Research Publications.  Volume 5, Issue 8, August 2015.  Prakash, J. (ed). www.ijsrp.org .    (pp. 1-7).     

Ikachoi, D.C. (2011). The Role of the church in promoting democratic governance in Africa. Leadership.  Toroitich, B., Rev. Prof. Njino, J., Rev. Prof. Kahiga, J., Rev. Dr. Male Ssentumbwe, P., (Eds). Eldoret: AMECEA Gaba Publications. (pp. 538-551) ISSN 0250-4650.

Conference presentations

24th May 2011: Presented a paper entitled The role of African universities In enhancing development in the context of globalization: The case of Kenya at an international conference entitled “Idea of an African university” at The Catholic University of Eastern Africa, Nairobi.

4th June 2007 : Presented a paper entitled The Role of Marine Resources in Poverty Alleviation: A Challenge for Tanzanian and Kenyan   Governments at the first Tanzania marine scientific national    conference co- hosted by University of Dar es Salaam and the National Environmental Management Council (Tanzania).

20th Oct 2006:   Presented a paper entitled Environmental Degradation in Africa: Implications on Rural Communities in Kenya at an international conference on Ecosystems Changes and Implications on Livelihoods of Rural Communities in Africa at University of Dar es Salaam.

18th May 2006: Presented a paper entitled Africa versus the Challenges of Globalization: An Economic Perspective at an international conference on Africa, Globalization and Justice at The Catholic University of Eastern Africa, Nairobi.


Jan  2016- present : Acting Departmental Examinations and Timetabling Officer (Department of Media, Film and Communication) (Maasai Mara University, Narok)

May  2009- Mar 2011: Head (Department of Public Relations and Advertising) Member of management board, examination and disciplinary committees St. Augustine University of Tanzania (Mwanza, Tanzania)

Jun 2000-Jun 2001: Chairman, MA students, Daystar University Christian  Fellowship

Aug 1996-May 1997 : Vice-Chairman, Mens’ Christian Fellowship, Daystar    University   Christian Fellowship 

Consultancy Services

July 6th -11th 2009: Coordinated and facilitated a customer care and quality management training to the central management team of Bugando Medical Centre (Mwanza, Tanzania)

Apr 2005-Sept 2005 : Universal Advertisement Company (Mwanza) Editor (Tanzania Business Directory)

Key Tasks

  • Part of an Ad-hoc committee in establishing Maasai Mara University Alumni Association in June 2016
  • Instrumental in establishing St. Augustine University of Tanzania Students Public Relations Association (SSPRA) in 2010
  • Participated jointly with the Dean, Faculty of Social Sciences and Communication and other academic staff in designing the B.A. in Public Relations and Marketing programme at St. Augustine University of Tanzania in 2006


May 18th -21st 2009:  Participated in the Quality Assurance Workshop for academic staff held at St. Augustine University of Tanzania