Copyright 2018 - Maasai Mara University. All right Reserved.

COD, Business Management Department

Lecturer of Business Management,

Mobile: +254 723559912 

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AREAS OF RESEARCH INTERESTS

Micro Finance Sector  Development and Regulation

Infrastructure Development  Projects and Technology  Transfer

Strategic Innovation and Competitiveness

Youth Entrepreneurship and Sustainable   Employment

PUBLISHED   BOOKS

Gudda, P.  (2018). Project and Contract Management. Bloomington, UKAuthor House   (UNDER REVIEW)

Gudda, P.  (2011). A Guide to Project Monitoring & Evaluation   - Bloomington, UKAuthor House  ISBN  978-1-45678-478-2

Gudda, PYou +1'd this publicly. Undo

. (2011). Effect of Credit on Manufacturing SMEs Performance-Germany: LAP Lambert Academic Publishing ISBN 978-3-8465-9084-3 

Research articles in refereed  journals:

Gudda, P. &  Gathuru, E.K. (2018). “Technical skills  and Financial Control Practices of  Maasai Mara Community Support Fund, Kenya.”International Journal of Innovative Research and Advanced Studies (IJIRAS)  Volume 5 Issue 2, February.  ISSN: 2394-4404   pp. 252-257. Available at www.ijiras.com/2018/Vol_5-Issue_2/paper_44.pdf

Gudda, P.  (2017). “Effect of Entrepreneurial Orientation on SMEs Product Innovativeness.” International Journal of Management and Commerce Innovations”:ISSN 2348-7585 (Online) Vol. 5, Issue 2, Month: October 2017 - March 2018, pp: 829-833, Available at: www.researchpublish.com

Gudda, P.  (2017). “The Role of Research Institutions in Product Innovation: Evidence from Manufacturing Small and Medium Enterprises (SMEs) in Kisumu Town, Kenya”: International Journal of Academic Research in Economics and Management Sciences (Online), Vol. 6, No. 4 ISSN: 2226-3624 .pp. 146-153.

Gudda, P.  (2017). “Clustering and Product Innovativeness: A Literature Review of Small and Medium-Sized Enterprises (SMEs) in Kenya”: International Journal of Academic Research in Economics and Management Sciences (Online), Vol. 6, No. 4 ISSN: 2226-3624 .pp. 115-145.

Agumba, G.O.,  Kirui, C  &  Gudda, P., (2017). “ Effects of Customer Relationship Management on Customer Retention in Mobile Telecommunication: A Case of Airtel Kenya in Nairobi City County”. International Journal of Novel Research in Marketing Management and Economics Vol. 4, Issue 2, ISSN 2394-7322 pp 53.-55), Month: May- August, Available at: www.noveltyjournals.com

Agumba, G.O.,  Kirui, C  &  Gudda, P.,. (2017). “Effect of Brand Awareness on Customer Retention in the Mobile Telecommunication Industry in Kenya: A Case of Airtel  Kenya”  International Journal of Management and Commerce Innovations Vol. 5, Issue 1, ISSN 2348-7585 (Online) pp: 601-604, April - September Available at: www.researchpublish.com         

Gudda, P., Bwisa, H. & Kihoro, J (2014). “Effect of Knowledge Transfer and Spillover on Product Innovativeness: The Case of Manufacturing Small and Medium Enterprises (SMEs) in Kenya.”  European Journal of Business and Management. SN 2222-1905 (Paper) ISSN 2222-2839 (Online) , Vol.6, No.37,. Pp 162-168

Gudda, P., Bwisa, H. & Kihoro, J (2014). “Effect of Clustering on Product Innovativeness among Small and Medium Enterprises (SMES) in Kisumu County, Kenya.”Journal of Marketing & Technology, ISSN 2249-1958, www.ijmra.us.January, Vol 4, issue 1 . pp. 35-49.

Research article in conference proceedings

Gudda, P.  (2017). “App lying Rogers’ Innovation Constructs on SMEs Products”: Paper presented at  The 3rd  Maasai Mara University Conference, 27th –28th June, Narok

Gudda, P., Bwisa, H. & Kihoro, J (2013). “Effect of Collaboration on Manufacturing Small and Medium Enterprises (SMEs) Product Innovativeness in Kisumu.” (September). Paper presented at The 1st SHRD, JKUAT  Conference, 12 th13th September, Main Campus, Juja-Nairobi pp 471 - 478

Gudda, P., Bwisa, H. & Kihoro, J (2013). “Effect of Clustering, Knowledge Spillover and Product Innovativeness Among Small and Medium Enterprises (SMEs) in Kisumu County, Kenya.”(September, 2013). Paper presented at The Mount Kenya University Conference, 28th30thAugust, Safari Park Hotel, Nairobi. pp 26 - 33

Ngoze, M., Minyancha S.O., & Gudda, P.. (2009) “Promoting Women Entrepreneurship: Special Entrepreneurship Support Programs “USASBE 2009 Proceedings ..usasbe.org/conference/200  Page 0305

Gudda, P., Omboto, P. & Odongo, I (2011) “Factors that Affect Utilization of Business Development Services by Micro & Small Enterprises in Kisumu, Kenya.”  A Journal of the Management University of Africa, Kenya.. Vol 5 pp. 157-176. ISSN 2074-4730

Gudda, P & Ngoze, M/ (2011) ‘Sustainable Youth Employment Programmes In Kenya: The Case ofThe Youth Enterprise Development Fund.”Paper at the 7th  International Conference on Business, Management  & Economics  06-08  October 2011, Cesme,Izmir-Turkey

http://digitalcommons.uconn.edu/econ_wpapers/200542
http://www.youthfund.go.ke/index.php/about-us/about-yedf, 2011.

Gudda, P.. & Ngoze, M. (2008). “Savings Mobilization among Small Scale Manufacturing Enterprises in Kisumu City.” www.seaanz.org/documents/ Small Enterprise Association of Australia & New Zealand (SEAANZ2008) Conference Proceeding/pdf. ISBN 978-0-646-50648-5 pp 166 – 185