Bachelor of Arts in Language and Communication Studies

Course Structure

The modern professional is expected to be a skilled communicator with a clear understanding of the social and professional environment in which they work. This programme endeavors to provide the learner with knowledge and skills to enable them be effective communicators in the contemporary society.

This course is especially designed for students who aspire to be public relation practitioners and consultant.

Learning Outcomes

By the end of this course, graduates of B.A in Language and Communication Studies are expected to:

  1. Demonstrate a clear knowledge of the sub-disciplines of language and communication and their interfaces.
  2. Posses the relevant skills, expertise and holistic knowledge in the study of human language structures and communication.
  • Apply the core principles of Language and Communication to not only  English as an international language, but also to other languages in their future careers in various fields such as academia, translation, communication consultants, research and in organizations concerned with language-based or communication-based initiatives.
  1. Assess the functions, roles and challenges facing the English language as medium of international communication in the media, international organizations, scientific writing and academia, using language or communication-based perspectives.
  2. Acquire theoretical knowledge in Language and Communication to be able to pursue Postgraduate studies in either Language or Communication.

Regulations on Credit Transfer in the Programme

A student would be eligible to transfer credits if he/she:-

  • Does NOT transfer more than 49% credits if he/she intends to graduate from/ in Maasai Mara University
  • Has successfully passed the courses being transferred
  • Records and conduct have been confidentially communicated between the two Universities
  • Undertakes the new Universities’ common courses unless those previously taken are considered to be equivalent to what the new University offers
  • Undertakes at least TWO field attachments and the research project at Maasai Mara University for he/she graduate.

List of courses offered every semester 

First Year, First Semester

  1. CMJ 1103-Communication Skills, 3 Credit Hours
  2. ZOO 1103-HIV and AIDS, 3 Credit Hours
  3. SAS 1103 -The Art of Writing, 3 Credit Hours
  4. LAC 1103-Introduction to Communication, 3 Credit Hours
  5. LAC  1104-Human and Non-Human Communication, 3 Credit Hours
  6. LAC 1105-Historical development of communication I, 3 Credit Hours
  7. LAC 1106-Introduction to Language, 3 Credit Hours
  8. LAC 1107-Introduction to Linguistics, 3 Credit Hours

Total Credit Hours, 24

First Year, Second Semester

  1. COM 1200-Computer, Information and Literacy, 3 Credit Hours
  2. MAT 1200-Quantitative skills, 3 Credit Hours
  3. SAS 1202-Deviation & Rehabilitation, 3 Credit Hours
  4. LAC 1208-Language, Communication and Society, 3 Credit Hours
  5. LAC 1209-Verbal and Non-verbal communication, 3 Credit Hours
  6. LAC 1210-Historical Development of Communication II, 3 Credit Hours
  7. LAC 1211-History of English Language, 3 Credit Hours

Total Credit Hours, 21

Second Year, First Semester

  1. ENS 2100-Environmental Skills, 3 Credit Hours
  2. PHL  2100-Philosophy and Critical Thinking, 3 Credit Hours
  3. SAS 2103 -Principles of communication, 3 Credit Hours
  4. LAC 2103-Principles and Practice of Public Relations, 3 Credit Hours
  5. LAC 2104-Language and Advertising, 3 Credit Hours
  6. LAC 2105-Language, Persuasion and Negotiation, 3 Credit Hours
  7. LAC 2106-English phonetics, 3 Credit Hours
  8. LAC  2107- English word and morphology,3 Credit Hours
  9. LAC  2108- Intercultural Communication, 3 Credit Hours
  10. LAC  2109-Language Death and Linguistic rights, 3 Credit Hours

Total Credit Hours, 24

 

Course Structure

Second Year, Second Semester

  1. SAS 2204 -Ethnicity, Peace relations and Nation Building in Kenya, 3 Credit Hours
  2. LAC 2210-Language and Organizational Communication, 3 Credit Hours
  3. LAC 2211-Introduction to Semantics, 3 Credit Hours
  4. LAC 2212-Language and Media Relations, 3 Credit Hours
  5. LAC 2213-Language, Communication and Gender, 3 Credit Hours
  6. LAC 2214-The Structure of Modern English Phrase, 3 Credit Hours
  7. LAC  2215-Language Acquisition, 3 Credit Hours
  8. LAC  2216-Introduction to theory and practice of translation and interpretation, 3 Credit Hours
  9. LAC 2217-Interpersonal and Intrapersonal Communication, 3 Credit Hours
  10. LAC 2218-Language and Environmental Public Relations, 3 Credit Hours

Total Credit Hours      24

Third Year, First Semester 

  1. SAS  3105-Contemporary Gender Issues3 Credit Hours
  2. LAC 3103-Language and Public Relation Strategies and Techniques, 3 Credit Hours
  3. LAC 3104-Photography for Public Relations, 3 Credit Hours
  4. LAC 3105-Research Methods in Language and Communication, 3 Credit Hours
  5. LAC 3106-Argumentation and Advocacy, 3 Credit Hours
  6. LAC  3107-The Structure of Modern English clause,3 Credit Hours
  7. LAC  3108-Functional Varieties of English, 3 Credit Hours
  8. LAC  3109-English in Bi-Multilingual Contexts, 3 Credit Hours
  9. LAC 3110-Social and Ethical issues in Communication, 3 Credit Hours

Total Credit Hours, 24

Third Year, Second Semester 

  1. BBM 3200-Entrepreneurial and Work Skills, 3 Credit Hours
  2. SAS 3206-Communication and Culture, 3 Credit Hours
  3. LAC 3212-Language and Customer relations, 3 Credit Hours
  4. LAC 3213-Language and Integrated Marketing Communication, 3 Credit Hours
  5. LAC 3214-Editorial Concerns in Communication, 3 Credit Hours
  6. LAC 3215 -The Structure of Modern English Sentence, 3 Credit Hours
  7. LAC  3216-English Phonology, 3 Credit Hours
  8. LAC  3217-Semantics and Pragmatics, 3 Credit Hours
  9. LAC 3218- Industrial Attachment, 6 Credit Hours
  10. LAC 3219- Language in Political Communication, 3 Credit Hours    
  11. LAC 3220-Language, Communication and Development, 3 Credit Hours

Fourth Year, First Semester 

  1. SAS 4107-English for Specific Purposes, 3 Credit Hours
  2. LAC 4103-Practical English Stylistics, 3 Credit Hours
  3. LAC  4104-Research Project, 3 Credit Hours
  4. LAC 4105-Advances in the Description of English Syntax, 3 Credit Hours
  5. LAC  4106-Sociolinguistics, 3 Credit Hours
  6. LAC  4107-Forensic Linguistics, 3 Credit Hours
  7. LAC 4108-Public Speaking, 3 Credit Hours
  8. LAC 4109-Language, Mass Media and Society, 3 Credit Hours
  9. LAC 4110-Corporate Communication, 3 Credit Hours

Total Credit Hours, 24

Fourth Year, Second Semester

  1. SAS 4210-Disaster and Conflict management, 3 Credit Hours
  2. LAC 4211-Theories of Syntax, 3 Credit Hours
  3. LAC 4212- Discourse Analysis, 3 Credit Hours
  4. LAC  4213-Language Planning and Policy, 3 Credit Hours
  5. LAC 4214-Principles of Translation and Interpretation II, 3 Credit Hours
  6. LAC 4215-Health Communication, 3 Credit Hours
  7. LAC 4216-Communication Planning and Management, 3 Credit Hours
  8. LAC 4217-Business Protocol and Communication, 3 Credit Hours

Total Credit Hours, 24

Admission Requirements

Minimum University entrance requirements

To be admitted in the degree programme the applicant must fulfill the common academic requirements as prescribed by Maasai Mara University, Specifically:

(i) Applicant must satisfy the minimum entry requirements for admission to the University.

(ii) Applicants must have obtained a mean grade of C+ at KCSE level. In addition, the applicant must have obtained a minimum a grade of C+ in English at the KCSE level. Or

(iii) Two Principal passes and a subsidiary pass at KACE – A level

 Other admission requirements

  • A two year diplomain a relevant field from a recognized institution at the grade of credit and above.

Fee Structure and Funding

www.mmarau.ac.ke/wp-content/uploads/2021/08/Fees-Structure-Government-Sponsored-Students.pdf – Government Sponsored

 

Revised_fee_structure_October_2021.pdf (mmarau.ac.ke) – Privately Sponsored

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